Yet few retailers have the business model or technical wherewithal to make such an investment. Apple could quite conceivably build out a retailer toolkit comprising payment, instore marketing, loyalty ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...

It is no secret that one of the keys to Apple?s mobile success is its vertical approach. While other companies are hoping to accomplish similar results with their own integration strategies, this may ...

industry players MARKETING-INTERACTIVE spoke to agreed that Apple should adopt a multi-faceted strategy focused on enhancing transparency, launching educational initiatives, providing user ...

Apple stock is poised to continue its record run in 2025 as it benefits from the continued rollout of its AI strategy, according to Wedbush analyst Dan Ives. The analyst increased his Apple price ...

Apple created different communities of customers ... So, is creating your company’s community your next big marketing strategy? If you haven’t already created one, it’s a concept worthy ...