The bitten apple is a real icon of the company led by Tim Cook. However, the image of this company was not always so. The first logo had the image of Isaac Newton and was designed, in 1976 ...

Apple's logo, one of the most recognizable symbols worldwide, is lauded for its simplicity and the intriguing theories about ...

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...

The colorful arches surrounding what was once the Apple Park Stage have been dismantled ... There is the resonance with the rainbow logo that’s been part of our identity for many years.