This 1971 Alka-Seltzer ad was one of the first created by the Wells, Rich, Greene advertising agency. The catchphrase soon took on a life of its own (how many parents used it to convince their ...

I’ve been thinking about questions for a meaningful life. Years ago a television commercial for Alka Seltzer began with a man proclaiming in a loud voice, “This is the answer!” Off camera, a ...