In a 2025 report from Algolia, 67% of B2B ecommerce companies shared they are actively using AI to drive growth. This rate of ...

According to a recent McKinsey report, only 19% of respondents are using generative AI in B2B buying and selling, with as little as 23% actively developing or experimenting with these technologies.

B2B buyers aren’t just searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity, and Copilot Search in Bing have changed how content is surfaced. From ranking ...

We speak to Tom Eggemeier, CEO of Zendesk, about how AI will change the work that CX teams do, its recent foray into the ...

B2B brands, it’s time to take action. 2025 is here, and if you’re not rethinking your marketing strategy, you may fall behind. The explosion of AI has completely changed how we create, share ...

The AI can’t intuit what I need to know even though I gave it some context ahead of the call. There’s no being discreet when you have to type prompts with a clacky mechanical keyboard.

State of the industry report also shows that 2024 was a breakthrough year for small, sleek models to rival the behemoths. The artificial intelligence (AI) race is heating up: the number and ...

Herard: It has been shown that 91% of B2B marketers utilize AI tools when creating video content, but these tools must be chosen and used carefully. Marketers should involve compliance in the vetting ...

For B2B marketers constantly negotiating between brand, compliance and authenticity, David’s B2B copywriting training lunchtime taster is not just refreshing, but actually necessary. Why You Should ...

AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025 . Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your ...

Meta AI has recently appeared on WhatsApp, catching many users by surprise with its blue circle icon and new features. This artificial intelligence assistant, developed by Meta, represents the ...