Amazon shares rose about 2% to $217.02. The event marked the unveiling of a secret project known internally as “Banyan” aimed at making Alexa more conversational. Generative AI is a type of ...

Amazon shares rose 1.7% to $216.45. The event marked the unveiling of a secret project known internally as "Banyan" aimed at making Alexa more conversational. Generative AI is a type of ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 ...

The table is set for Alexa’s big AI reveal, with Amazon holding a long-delayed “devices and services” event in New York City this Wednesday, February 26. So, what’s on the menu?

AMAZON has revealed a new and ultra-smart version of Alexa, its virtual voice-controlled assistant – but you'll need to pay to use it. The new AI helper called Alexa+ – which will be available ...

From the streaming service that brought you crappy AI-generated movie posters and totally nonsensical AI-generated synopses, Amazon Prime Video presents: "AI-aided" dubbing! Which will replace ...

NEW YORK — Amazon on Wednesday unveiled a generative AI-infused Alexa voice assistant that it says will have more personality and be able to check a user’s tone and even plan romantic dates.

Amazon is aggressively positioning itself in the AI race by integrating Anthropic’s advanced Claude models into its vast AWS, retail, and media ecosystem. Anthropic’s frontier AI, particularly ...

Now we know that an AI-powered Alexa+ is coming to your Amazon device very soon (assuming you live in the US of course – international release dates are still to be confirmed), we can welcome ...

NEW YORK (AP) — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan ...