Samantha Dybac reflects on the best PR campaigns of the last year and shares what you can learn from them for your small ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

These unconventional stunts are a smart tactic to break through the noise during a competitive awards season, marketing ...

The front-page articles, including one about a government ban on physical currency, created confusion and panic, blurring the ...

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...