Samantha Dybac reflects on the best PR campaigns of the last year and shares what you can learn from them for your small ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

While many found the hoax alarming, it proved to be a successful marketing stunt as the chain generated an estimated $25 million (around £37.2 million today), compared to the $300,000 (£436,823 ...

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...

Last year, two major instances spotlighted a trend of negative marketing. In one incident, an Indian beauty service startup, Yes Madam fired its employees for giving honest feedback about job-related ...

The front-page articles, including one about a government ban on physical currency, created confusion and panic, blurring the ...