Slogans These are designed to be memorable or relate to something important about the product. They are often a play on words. Some famous slogans are "Just Do It" (Nike), or "Live in Your World ...
If you click on the banner, you are re-directed to the advertisers website. Email marketing This happens when advertisers have your email address and send adverts to your inbox. They may include ...
While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...