Jonathan Wise was the global strategy director on Shell for two years while at the WPP agency J Walter Thompson (now VML). So ...

What do talking utensils, floating parathas have in common? They are examples of surreal advertising. But will this work in ...

Of those polled, 57% say ads in magazines fit well with the content, while only 39% feel the same way about ads on ad-supported TV, down from 46% in 2022. And 40% say the same about websites.

Online advertising has come a long way in the past three decades, evolving from simple banner ads to complex, data-driven marketing strategies that influence nearly every aspect of our daily lives. As ...

Marketing: Automotive November 21, 2024, LA Email Insider Summit December 8 - 11, 2024, Deer Valley Performance Marketing Insider Summit December 11 - 14, 2024, Deer Valley ...

A developer builds an ad blocker for the real world – using AR glasses. Technically exciting, but there are clear limits in ...

Accessible advertising can expand reach: Only 9% of TV ads in 2024 included closed captions, and just 1% included audio description — despite over 1.3 billion people globally living with a ...

Unibet has received two warnings from the KSA after being found in breach of strict Dutch advertising laws around gambling ...

At that point, Netflix won’t just have ads; it’ll be an advertising company. It’s already starting to program like one. Sign Up for John Herrman column alerts.