But that's just not the case. In fact, it's quite possible the next time you open one of those national magazines to see an ad for a business that's right in your own town that just has that one ...

Still, the automotive sector is apparently stronger than several others, at least as far as magazine ad pages go. Although Advertising Age says that financial, insurance and real estate figures ...

The way we buy cars is changing, says Auto Express, a UK car magazine, and brands and editorial are increasingly working together to help consumers through a confusing landscape. Advertisers have to ...

Global magazine adspend totalled US$50 billion in 2008, a decrease of 2.5% compared with the previous year.... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...