Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the results ...
Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...
This is part of a move by Amazon to suddenly insert ads into the current tier of Amazon Prime Video that everyone had previously, and now subscribers are being asked to pay an extra monthly fee on ...
YouTube Premium has allowed users to watch millions of videos without interruptions by ads, including video overlay ads, third-party banner ads, and search ads. While users may still see branding ...
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG ...