From classic artwork to memorable slogans that have stood the test of ... Read the full article at Thatching, The Whiskey Wash Johnnie Walker Advert Archive, published The Illustrated London ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

Slogans These are designed to be memorable or ... Mode of address How the advert, as a media text, speaks to us. This could be a celebrity appearing to speak to us directly as Ewan McGregor ...