It’s all about bringing the outdoors in, celebrating nature, and embracing slow living. You’ll find this aesthetic everywhere, from fashion and beauty to lifestyle trends and home design.

Martha Stewart is influencing the influencers as the "Martha Stewart aesthetic" is set to take over the summer, according to the 2025 Pinterest Summer Trend Report.

Model and influencer Hailey Bieber just dropped a new clothing collection with FILA, and it’s the updated version of the ‘clean-girl aesthetic’ we’ve been waiting for.