Paper Boat, known for its fruit-based traditional drinks is a startup famous for tugging at the heartstrings while tightening the purse strings for its marketing strategy. The company’s low-cost ...

The rise of AI has already had a significant impact in the creative space, and there are few areas of business where this is ...

Brand marketing and new product development ... I would argue that some have come at the expense of solid strategic and creative thinking. That gap in thinking means that brand and new product ...

2. Launch multiple experiments to learn what works. Take advantage of the wide range of marketing alternatives, including social media, direct contact, and traditional channels, to see quickly ...