The Adidas-Puma rivalry has evolved from personal vengeance to boardroom competition. For decades, both brands fought for supremacy in football sponsorships, athlete endorsements, and Olympic moments.

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...

The sibling rivalry continues to the next generation ... but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ambition, in fair Herzogenaurach ...

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...

Puma has tapped Arthur Hoeld, who held a range of leadership positions at Adidas for more than a quarter century, as its new CEO and Chairman of the Management Board of Puma SE, effective July 1, 2025 ...

Shares in Nike, Adidas and Puma dropped sharply after Vietnam was targeted with a 46% tariff rate, Cambodia with 49%, Bangladesh with 37% and Indonesia with 32%, while Trump hiked tariffs on China ...

Shares of Nike dropped about 10% to their lowest since 2017 on Thursday, while Adidas tumbled 11% and Puma fell about 10%. Nike and Adidas did not reply to requests for comment on the tariffs ...