The Adidas-Puma rivalry has evolved from personal vengeance to boardroom competition. For decades, both brands fought for supremacy in football sponsorships, athlete endorsements, and Olympic moments.

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...

The sibling rivalry continues to the next generation ... but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ambition, in fair Herzogenaurach ...

Adidas shares (XE:ADS) fell 11% in Frankfurt trade as cross-town rival Puma (XE:PUM) saw its stock retreat 9%. Shares in Dow industrials DJIA component Nike (NKE) fell 9% in premarket trade.

Puma has tapped Arthur Hoeld, who held a range of leadership positions at Adidas for more than a quarter century, as its new CEO and Chairman of the Management Board of Puma SE, effective July 1, 2025 ...

Check out some of our favorite items below from brands like Adidas, Puma and Skechers, and click the links to buy now!

Shares in Nike, Adidas and Puma dropped sharply after Vietnam was targeted with a 46% tariff rate, Cambodia with 49%, Bangladesh with 37% and Indonesia with 32%, while Trump hiked tariffs on China ...

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...