Adidas put out a new Patrick Mahomes commercial on Thursday ... the current Texas Tech football coach (Kirby Hocutt) and a former one (Kliff Kingsbury); “Big Slick” stars Eric Stonestreet ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent royalty on net merchandise sales—pushing annual earn ...

Although the Barcelona icon may not have had the same commercial appeal as some ... David Beckham's global recognition went far beyond football, and Adidas took full advantage of this when they ...

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee of approximately £30 million per season, supplemented by 20% royalties on ...

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

Arsenal Football Development Lead coach and Programme Manager, Simon McManus, and Arsenal’s Head of Pre Academy at Hale end, Kieron Lewis, recently delivered a coaching webinar for adidas and their US ...

Recent news of Adidas's sponsorship of Liverpool Football Club, valued between £65 million and £70 million, is certainly a cause for excitement among Liverpool fans and stakeholders alike. This ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club for the long term ...