The singer, 37, is relaunching her Ivy Park clothing line and become a “creative partner” for Adidas, developing new footwear and apparel for the brand. The new partnership was announced in a ...

It’s been quite some time since we’ve seen a marketing powerhouse behind an athlete comparable to the likes of what we’ve seen Adidas put forth for their superstar Anthony Edwards.

It is a reboot of classic Levi's looks and advertisements, starting with "Launderette," the iconic 1985 commercial featuring ...

She has signed an NIL deal with Adidas and has appeared in a new commercial for the sports apparel brand alongside former NBA All-Star Gilbert Arenas. In the new ad, Smith "showed" Arenas what ...

The adidas AE 1 (and its low-top version) has been a massive success among basketball fans and players. The only thing that can outshine Edwards' first signature sneaker has been its incredible ...