An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their sponsorship of Federico Staksrud and their new push into the pickleball market.

Pant joins an elite group of adidas athletes that also includes international superstars Jude Bellingham and Noah Lyles, as ...

MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front ...

Plus, Green has already headlined multiple adidas marketing campaigns and is clearly a part of the brand's basketball plans for the future. The NBA regular season has a long way left to go, so fans ...

A new commercial from Adidas shows Patrick Mahomes receiving best wishes in Super Bowl LIX from sports stars and his family.

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...