An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front foot. Now, the dynamic wicketkeeper-batsman is back with adidas, as the ...

Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed quickly by following the example of leaders in the space. The ...

You Got This' multi-channel campaign was rolled out across OOH, digital, social media and even through music partnerships.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...