However, AI tools and proactive strategies can help detect fraud early and mitigate risks. Ad fraud costs online retailers billions of dollars globally each year. Here's how to protect yourself ...

Dollars lost specifically to ad fraud are set to exceed $50B globally by 2025, according to the World Federation of Advertisers. The most immediate consequence of fraud is wasted advertising budgets ...

is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for ...

You’re being used to steal $50 billion in digital advertising A new report says digital ad fraud is bigger--and more sophisticated--than the industry is prepared to deal with. FBI and Google ...

Furthermore, the company argued that the plaintiffs communicated with the perpetrators of the scam through the Line app for a lengthy period of time after seeing a false ad. It reasoned that ...

Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it. The rise of programmatic media has brought ...