But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

The shift from conventional means to experiential methods of transacting learning has seen new-age technologies like augmented reality (AR), virtual reality (VR) and mixed reality — a ...

Apple CEO Tim Cook has said he believes augmented reality (AR) has more long-term potential than virtual reality (VR). However, since today's VR technology is more mature and easier to produce ...