But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

And 3-D digital twins of industrial facilities. No matter what you call the technology behind these startups—VR, AR, digital twins, industrial metaverse, spatial computing, extended reality (XR) ...

The shift from conventional means to experiential methods of transacting learning has seen new-age technologies like augmented reality (AR), virtual reality (VR) and mixed reality — a ...

Apple CEO Tim Cook has said he believes augmented reality (AR) has more long-term potential than virtual reality (VR). However, since today's VR technology is more mature and easier to produce ...