It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers ... made with more material (basketball shoes tend to use more material than a running shoe ...

Nike reigns supreme in the world of basketball sneakers, largely due to its legendary collaboration with Michael Jordan. However, Jordan isn’t the only basketball icon to have landed a deal with ...

Each member of the Oregon men's basketball team will have some fresh new gear for the 2025 NCAA Tournament after receiving Jordan 9 PEs for March Madness. The Oregon Ducks cheerleaders perform ...