The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Looking for stylish Barbie outfit ideas? Discover the perfect looks for parties, cosplay, and everyday glam and embrace ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

The "Girl On Fire" singer is being celebrated with her very own "She Is the Music" Barbie doll. Alongside the announcement, the doll brand is also dropping a duo set inspired by women within the music ...

Do These Barbie Dolls Actually Look Like the Stars They're Supposed ... yourself with a great support system to remind you ...

In her classic black and white knit swimsuit, the original Barbie came either as a brunette or blonde. A young boy (L) looks on and scratches his head in confusion as a younger girl inspects the ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's launched the imaginations of millions of girls − and maybe as many think ...

Hi Barbie! Celebrate the original girl empowerment brand – it's Barbie Game Day™ at Busch Stadium on Wednesday, July 30th. With the purchase of a special Theme Ticket, fans will take home an exclusive ...

Bolstered by the success of the Barbie movie, Mattel is ready to turn ... tale of “when Mattel donated toys to help make a young girl’s dream come true after she tied her Christmas list ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

“One of the greatest tools that a girl can have is the support and encouragement of her peers,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel.