The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Looking for stylish Barbie outfit ideas? Discover the perfect looks for parties, cosplay, and everyday glam and embrace ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

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Hi Barbie! Celebrate the original girl empowerment brand – it's Barbie Game Day™ at Busch Stadium on Wednesday, July 30th. With the purchase of a special Theme Ticket, fans will take home an exclusive ...

Euphoria star Barbie Ferreira showed off her incredible weight loss with a sexy bikini-clad snap on Monday. The American actress, 28, took to Instagram to share the jaw-dropping image with her ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's launched the imaginations of millions of girls − and maybe as many think ...

The gymnasts chat with PEOPLE about what it means to be a “girl’s girl” and supporting each other during the 2024 Olympics as ...

“One of the greatest tools that a girl can have is the support and encouragement of her peers,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel.