The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

As Coca-Cola grew in global popularity, opening factories across the world, there was inevitable pushback. As documented by Coca-Cola historian Mark Prendergast in his enjoyable 2013 book For God, ...

Coca-Cola's pricing strategy is an interesting story, since before the price hikes that started in the 50s, the company managed to keep it at 5 cents for 70 years.

Coca-Cola ads are a holiday tradition unto themselves — for decades now, the soft drink brand has debuted new, memorable ads ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade. The Coca-Cola Company “Share a Coke will encourage this audience to tap into the nostalgia of ...