Coca-Cola's pricing strategy is an interesting story, since before the price hikes that started in the 50s, the company managed to keep it at 5 cents for 70 years.

The Coca-Cola Company KO stock recently slipped below its 50-day simple moving average (SMA), indicating a potential short-term bearish trend. Yesterday, KO stock closed at $69.53, ...

Coca-Cola Consolidated has shifted from dividends to buybacks, with limited margin upside and uncertain succession ahead. Find out why COKE stock is a hold.

When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond soda, which has broadly been in decline over its sugary health effects.

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade. The Coca-Cola Company “Share a Coke will encourage this audience to tap into the nostalgia of ...

Coca-Cola ads are a holiday tradition unto themselves — for decades now, the soft drink brand has debuted new, memorable ads each Christmas season.

Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers.. The company ...

Coca-Cola has voluntarily recalled more than 10,000 cans of the popular soft drink after the discovery of potential plastic contamination, according to the Food & Drug Administration.

In 1925, shares of Coca-Cola sold for $153.625, according to Coca-Cola’s historical reporting. Even then, it paid a dividend of $7 per share. As of this writing, Coca-Cola trades at around $70 ...

Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is a tribute to the company’s 1995 holiday commercial, “Holidays Are Coming ...