Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

At its heart is the ‘4Ps’ framework (pace, predictability, proportionality and process) which the CMA announced in response to the Government’s draft Strategic Steer to the CMA, which sets ...