Pat的加入，是LVMH对“奢侈品美妆化”趋势的强势回应——从欧莱雅与Jacquemus缔结独家美容联盟、雅诗兰黛联手Balmain推出美妆线，奢侈品与美妆巨头的跨界联姻已成行业常态。

近日，时尚界传来一则劲爆消息：LVMH集团和被称为“彩妆教母”的Pat McGrath强强联手，计划在2025年秋季推出全新的美妆系列。这一消息如同一颗巨石投入平静的美妆湖面，激起了层层波澜。

她表示：“我之前就买过香奈儿眼影、纪梵希口红等奢侈品品牌的美妆产品，这次LV要推出美妆产品，我觉得到时候我应该也会尝试一下”。

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