Major League Soccer and adidas announced on Wednesday the extension of their long-term partnership through 2024. Marking adidas’ largest-ever investment in North American soccer, the six-year ...

Major League Soccer has announced 11 distinguished college players in the 2023 Generation adidas class and released the tentative list of players eligible for selection in Wednesday's MLS ...

German sportswear giant Adidas has signed a four-year deal with German soccer’s DFL league organizing body to supply the ...

The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY look at the earnings gap between the ...

Patrick Mahomes is a marketing dream. He is arguably the biggest name in football after leading the Kansas City Chiefs to a third Super Bowl triumph, and they are undefeated so far this year.

The United Soccer League’s Northeast Florida expansion franchise has a multi-year agreement. After securing a home for the 2025 season in December, Sporting Club Jacksonville now has a new kit ...

There is no denying that Minnesota Timberwolves shooting guard Anthony Edwards had the hottest hoop shoe of 2024. The adidas AE 1 (and its low-top version) has been a massive success among ...