Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech football coach Joey McGuire talked about how aggressive they were in the transfer portal and what went into it all ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Any time a college football program, or its staff, makes drastic changes to their way of operating, and those changes lead to ...

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

The latter would apply to programs such as the Texas Longhorns, Ohio State Buckeyes, Alabama Crimson Tide and Michigan Wolverines, among other perennial powers. However, over the past year, the Texas ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...