With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...