Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...

It’s almost time for one of the biggest holiday events of the year: the annual Macy’s Thanksgiving Day Parade. The parade made its debut in 1924, and this year will celebrate its 98th edition ...

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

Macy’s has signed a new rights deal with NBCUniversal, for the Thanksgiving Day Parade and 4th of July Fireworks.

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, marking a significant expansion to unlock content ...