LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, ...

In 2023, the movie world witnessed one of the most iconic moments in its storied history when Barbie and Oppenheimer The post ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Move over Ken, LeBron James is the first male athlete to be part of the new “Kenbassador” line of "Barbie" dolls. James said ...

Mattel has announced Barbie Ken doll styled after NBA star LeBron James. Here’s everything we know about the drop, including ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an ...