Gen Z isn’t shy about splurging—whether it’s doom spending for a dopamine hit, spoiling their pets, or splashing out on ...

Whether it's LinkedIn or Tinder, Gen Zers are constantly being told "no." It's sending their anxiety and loneliness into ...

Times have changed, and many things that were once the bare minimum boomers could expect have become rare luxuries for Gen Z.

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

Gen-Z values experience over product, demands more transparency and expects an ethical approach to different aspects of life.

Generation X leads the nation in saving money, demonstrating a clear inverse relationship between age and essential expenses ...

That being said, the first reason Gen Z doesn't have friends that has nothing to do with technology is because they're too ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This generation of clubgoers are pushing for less Taylor Swift at the club, and more of these two songs in particular 🎤🎶🎤 ...

Generation Z, made up of young people born between 1997 and 2012, is redefining consumer trends in many areas, including ...