The Adidas-Puma rivalry has evolved from personal vengeance to boardroom competition. For decades, both brands fought for supremacy in football sponsorships, athlete endorsements, and Olympic moments.

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...

Credit: Puma SE. German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its new management board chairman and chief executive officer (CEO) to lead company growth. This ...

Puma has tapped Arthur Hoeld, who held a range of leadership positions at Adidas for more than a quarter century, as its new CEO and Chairman of the Management Board of Puma SE, effective July 1, 2025 ...

Shares in Nike, Adidas and Puma dropped sharply after Vietnam was targeted with a 46% tariff rate, Cambodia with 49%, Bangladesh with 37% and Indonesia with 32%, while Trump hiked tariffs on China ...

Adidas shares (XE:ADS) fell 11% in Frankfurt trade as cross-town rival Puma (XE:PUM) saw its stock retreat 9%. Shares in Dow industrials DJIA component Nike (NKE) fell 9% in premarket trade.

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...