Located at the intersection of the Nantahala River and the Appalachian Trail, NOC’s Outfitter’s Store is the world’s most-famous whitewater specialty shop. The two-story store is home to an incredible selection of whitewater canoes, kayaks, stand up paddleboards (SUPs), and a full range of paddling gear, apparel, footwear and accessories. And, of course, the Outfitter’s Store has everything you need to outfit your boat just the way you like it. Beyond paddling the Outfitter’s Store carries clothes and supplies for camping, backpacking and trail running. All outdoor enthusiasts will find casual lifestyle apparel and accessories to make themselves comfortable in camp or at home. We use the gear we sell, so we’re always excited to help you!