Located at Light #10 in Gatlinburg TN, NOC's Outfitter Superstore offers the best selection of outdoor gear, apparel, and equipment. Shop big brands like Patagonia, North Face, Kavu, Kuhl, Chacos, Merrell, Salomon, Oboz, Hoka, Osprey, Deuter, MSR, Jetboil, Eno, Hydroflask and many more. Stop in to book the best deal on whitewater rafting in town or book a professionally guided hike into the Great Smoky Mountain National Park. Don’t forget to check out our 2 story rock climbing wall, walking rope bridge or bear cave for the kids. We also have a park hiking trail planning area where our expert staff will help guide you on the best hike possible to match your skill level.